By: Eric Abrams
Note- please have the following youtube video playing in the background as you read this article: http://www.youtube.com/watch?v=V_h7Lm7C9Nk
Welcome to the official Social Media Power Rankings. Who is on top this week? Which social network is climbing the ladder to prominence? Which ones are falling from grace? Read the rankings below to see which networks matter the most.
Rank this week: 1
Rank last week: 1
Current Estimated Value: 98 Billion+
Facebook is #1 and doesn’t look like it’s slowing down one bit. There are some big changes on the horizon that only promise to make Facebook an even more powerful social network for users, marketers, and brands. Brand pages will soon be getting the Timeline makeover, ads will be rolling out to Facebooks mobile platforms, and the new Gestures will allow users to update their friends on what they “watch,” “listen to,” “cook,” or “read,” rather than only what they “Like.” Facebook is looking awfully comfortable at the #1 spot. Will it ever have any real challengers? It doesn’t look like it, but nothing is certain in the world of social media, so we’ll just have to wait and see.
Rank this Week: 2
Rank last Week: 5
Number of Users: 10 Million+
Pinterest is the fastest website to reach 10 million U.S. monthly unique users in the history of the internet – not just social media, but the entire internet. Just let that fact settle for a moment, and you’ll see why Pinterest deserves the #2 spot on this week’s Power Ranking. It’s kind of difficult to wrap your mind around the sheer speed of Pinterest’s rise to fame; it came out of seemingly nowhere and has been growing ever since. People seem to just love the act of pinning their favorite photos and making custom pin boards of their favorite foods, fashions, pets, toys, books, music – the list goes on and on. Look for Pinterest to settle down towards the middle of the pack in the next few weeks, but it’s going to watch as Pinterest finally rolls out a revenue plan involving ads on the site and how its users react to the changes.
Rank this Week: 3
Rank last Week: 2
Latest Member of Significance: The Pope
The ever-popular microblogging site may have descended to the third rung of the Power Ranking ladder, but it’s still impossible to deny the incredible impact that Twitter has had on the world. Remaining a [mostly] reliable source of breaking news in both sports and politics, Twitter is a staple among social networks. Twitter currently doesn’t have any public plans to tweak its network, so be on the lookout for a possible stagnation. Will people get tired of the old formula? Or is Twitter just so important to those who use it that it would be impossible to take a true backseat to networks like Google+ or LinkedIn? We’ll just have to wait and see what this battle between Pinterest and Twitter turns into and which network will rightfully own the #2 spot.
Disagree with my rankings? Think G+ or Tumblr belong in the top 3? Let me know in the comments!