It was during the 2008 presidental election that social media made its mark and showed us that there is a way for internet users to voice their opinion, organize their ideas and offer support. Social media outlets, including Facebook have grown so much in these past 3 years and everyone is certainly paying attention. This includes everyone from politicians to attorney marketers; social media has given the average citizen a new voice leaving the governement officials only an ear shot away.
There is no doubt in my mind that social media has become an integral part of our every day lives. You connect with friends on Facebook, talk about what you ate on Twitter and post pictures of places you want to visit on Pinterest. However, it’s interesting to look at how social media has been shaping the world outside of our own personal lives. Case and point: the 2012 presidential elections.
By Sam LaFrance
Social media serves to connect us; whether it be to our best friends, our coworkers, or our favorite brand, it serves as a tool to connect and facilitate communication. This instant conversation and interaction has made itself relevant to nearly every field. It seems particularly appealing to politicians and governments, as they have always thrived on the wants and needs of the people. A simple, direct means of communicating with those they represent is the best thing a politician could ask for, right?