By: Marissa Breton
Before creating a new Facebook page, a Twitter account, or even creating a new status update, a true social media pro will consider something important. What is our voice?
We all have a voice, even in our personal social media presences on Facebook, Twitter, and blogs. Are we professional and verbose, succinct and informative, or carefree and silly? By looking at your own page, you can quickly determine what your own voice sounds like, and what impression that conveys to others. This is important, as it quickly lets others what to think of us through our simple choice in words. This can be helpful, or damaging. If I use a voice that expresses my personality, while still being professional, that’s perfect! But if I start letting my humor or sarcasm come through too much, my voice might start to sound unreliable or even rude. It’s important to monitor what exactly your voice is conveying to your readers and fans. These same ideas we use to monitor our own personal voices translate to our work with brands.
Working in social media, we know that our clients should have human like traits, like empathy, humor, and emotions. To help convey these traits, you need to understand their voice. Much like a personal voice, this can be professional, silly, maternal, or casual. This voice should be clear and consistent through every piece of content you post, including every reply, status, or contest. Voice is an important part of maintaining a consistent brand.
If you are having a hard time figuring out what your voice should sound like, try this. Picture your brand as a person. Are they a middle aged business person, a new mom, or a teenage boy? This should also reflect what you know about their audience. If you picture your brand as a 16 year old girl, your posts should sound much different than a 45 year old man, or even a 25 year old woman. Who are you trying to be, and who are you appealing to?
Having a consistent voice should help your fans understand who you are as a brand, which will help them connect… and helping your fans feel connected to your brand is what it’s all about, isn’t it?
What kind of voice does your personal brand convey? How do you keep your brand voice consistent? Share your thoughts in the comments below!