By Alyssa Storm @alyssamstorm
Last week I had the opportunity to meet Brad Blake, VP of Social Media Strategy at Hill Holliday. Mr. Blake’s whole presentation was very engaging, but one specific point he made has stuck with me:
By Anne Hurst
You visit a department store. You need help finding the perfect pair of shoes to compliment your trendy outfit for your birthday dinner. An energetic sales associate asks you if she can assist you. You tell her your situation, describe your outfit, and the sales associate provides several fashionable options for footwear. You find the perfect shoes, and happy birthday to you!
Social media’s benefit to business has been recognized by many. However, social media can be leveraged not just by business brands, but also by artistic, personal, or altruistic brands. Find out how acclaimed hip-hop artist, Nas, successfully used the power of social media through a popular music blog, Rap Genius, to promote his brand and deliver value to his fans.
It was during the 2008 presidental election that social media made its mark and showed us that there is a way for internet users to voice their opinion, organize their ideas and offer support. Social media outlets, including Facebook have grown so much in these past 3 years and everyone is certainly paying attention. This includes everyone from politicians to attorney marketers; social media has given the average citizen a new voice leaving the governement officials only an ear shot away.
By Akanke Small
It’s that time of year again! The temperatures are rising, the trees are blooming, and the days are getting longer – all of which can only mean one thing: Spring is just around the bend! For many college seniors though, the joy normally associated with summer’s arrival is being slowly tempered with the anxieties of entering the “real world” and facing all the other mysteries of post-college life, the most important of which is finding a job.
Facebook went public and e-marketing came along for the ride. In a relatively short time social media has gone from viable tool to integral marketing practice.
By: Anne Hurst
Facebook is the website that we love to hate. We check it regularly, yet hate how much time it takes up in our lives. Even worse, 45% of us say that Facebook brings out our inner stalker. Is there a way we can avoid getting distracted on Facebook? Is it time to check-in to Facebook Therapy?
By: Jenny Xie
Lately, the influx of visual content in social media is harder and harder to ignore. Discernible in everything from the latest apps to digital publications, “visually-engaging” is increasingly the priority. The profusion of visual stimulants going viral in the many channels of social media raises the question: is there a saturation point for all this? Will pictures one day cease to mean 1000 words, but rather become one-glance representations of “the-things-we-like”?
