March 2012
1 post
The Art of Flashing
By Keith Murray
Some may read this title and instantly think of the flash of a camera, a mob of people (Will Ferrell) streaking through the quad to the gymnasium, or even revert to their childhood and be reminded of their favorite superhero, The Flash. All fair assessments but the real art of it lies within marketing. A flash mob consists of a group of people coming together suddenly to perform...
February 2012
19 posts
10 tags
From Gen Y to Gen C to Gen Z to Gen M: Make Up...
By McKenzie Lawton
Image via Mashable
Recently, Nielsen conducted a study of 18-34 year-olds (my generation) and decided to rename us from Gen Y to Gen C. The C stands for “connected” signifying our digital connectivity. The US Census found that we comprise about 23% of the overall population, watch 27% of online videos, constitute 27% of online social networking site visits, own 33% of...
How To Break Through The Noise On Twitter
By Maxwell Mozes
Twitter has lots of noise on it, especially if you’re a celebrity. Imagine trying to keep up with the @mentions of Lady Gaga. Getting 10+ mentions a minute means that if you tweet at Lady Gaga and she doesn’t check her @mentions for an hour, you are now 600 @mentions down her list. Chances she’ll notice you? NONE.
However, there is as way to break through...
6 tags
Does your page have a presence?
By: Connie Cheung
I have a problem. I am an online shop-a-holic. My email is flooded hourly with deals from flash sale sites, one day only deals, “insider steals” offering $2 off if you buy $200…you get the gist. I usually fall for these deals and end up making the majority of my purchases online. This usually ends one of two ways: 1) I’m immensely pleased and want to shout out to the social...
11 tags
Social Media Power Rankings
By: Eric Abrams
Note- please have the following youtube video playing in the background as you read this article: http://www.youtube.com/watch?v=V_h7Lm7C9Nk
Welcome to the official Social Media Power Rankings. Who is on top this week? Which social network is climbing the ladder to prominence? Which ones are falling from grace? Read the rankings below to see which networks matter the...
18 tags
Social Media –A Foreign Language with Several...
By: Elton Silva
When I told my mom that I landed a Buzz Builder position with Likeable Media, she was overcome with elation about my latest endeavor. However, I quickly hit a road block when she then asked what I’d be doing. It’s easy enough to explain, right? No, wrong! My mother is Portuguese. Not the kind of Portuguese that pretend that their Portuguese just because of the last name or...
5 tags
Using Foursquare to Surprise and Delight
By: Marissa Breton
“I don’t care where my friends are every minute of the day.”
“I don’t wanna tell people where I am! People are totally stalkers!”
“I’m on too many social networks anyway. I can barely keep up with Twitter.”
These are all real life quotes my dear friends have used about one of my favorite social networks: Foursquare, the most misunderstood and underutilized of all the social...
9 tags
From Virtual Pets to Likeable: My Social Media...
By: Jenny Xie
When I was in elementary school, the coolest thing on the Internet was Neopets, “a virtual pet community” where we can “adopt” non-existent fantasy creatures and conduct a full range of hyperrealistic activities from collecting interest in a bank account to buying furniture for a house to setting prices for items in a shop. That was my first social network,...
5 tags
Social Media: Yet Another Way to Listen!
By Mark McClean
If Likeable has taught us anything so far, it’s the importance of listening. Listening helps you understand what your customers want, discover the flaws and strengths of your business, and is just an important skill for us to have. We’ve done a lot of listening so far in order to respond to posts and tweets, but there’s a great opportunity waiting for us. It’s an important part of...
10 tags
How Do Celebrities Utilize Social Media?
By: Elise Englander
When my 57-year old father sees me on Twitter for long periods of time and says, “What a waste of time,” I still continue to scroll down my Twitter timeline and look for the latest Tweets from celebrities or other famous people. One reason I check Twitter daily is because I write for an entertainment website. The second reason is because unlike my father, I am...
12 tags
Relationships and Social Media – The Good, Bad and...
By Onur Hasbay
The day roses and jewelry prices sky rockets aka Valentine’s Day just passed by. Since these days everything is about love and romance, I think it is the perfect time to talk about relationships and how they get good, bad, and ugly on social media.
Back in the good old days, lovers used pen their emotions on love letters because mail was the only form of...
The 5 Reasons I Love the Starbucks iPhone App
By: Melissa Reohr
Like most college students, I cannot stay awake throughout the day without coffee. My school has a Dunkin Donuts right in my dorm, so I get sick of it pretty easily. When I come into work I always try to make a pit-stop at Starbucks. The closest location to Likeable always has about 20 people in front of me in line, but the line moves pretty quickly. I try to make my trip to...
12 tags
Dear Pinterest: 5 Changes to Make Pinterest More...
By: Kelsey Ohman
You’ve probably heard about it by now – the addictive, image-heavy phenomenon Pinterest, which has seen rapid and rather unexpected growth in recent months. Pinterest, similar to an images-only version of Tumblr, allows its users to “pin” and “repin” photos from anywhere to pinboards they create. Users can choose to follow individual pinboards, other users, or browse at random...
6 tags
Create "Likeable" Videos on Vimeo!
By: Cassidy Bohan
Vimeo is a high quality video-sharing site that has become increasingly popular, especially among designers and bloggers. The site launched its redesign in January that included a sleeker interface and even more user-friendly tools to encourage social interaction based on quality video. The new Vimeo is more social then before, and with the recent growth in user content...
3 tags
Find Your Likeable Voice!
By: Marissa Breton
Before creating a new Facebook page, a Twitter account, or even creating a new status update, a true social media pro will consider something important. What is our voice?
We all have a voice, even in our personal social media presences on Facebook, Twitter, and blogs. Are we professional and verbose, succinct and informative, or carefree and silly? By looking at your own page,...
10 tags
Avoid Selling Yourself Short On Social Media
By: Kristi Bergeron-Hayes
My first experience in Social Media Management happened while I was working for a small public relations firm on the east coast. Most of our clients were small businesses and their social media plans were nothing more than an after thought. When I came to the company, I was handed the task of heading up our social media department. I had NO IDEA what I was doing, but I...
10 tags
Confessions of a Buzz Builder: The Humbling...
By: Kristi Bergeron-Hayes
When I showed up at Likeable Media for The Buzz Builder orientation, I was excited, a little nervous and on a mission. My mission was to make a splash and get noticed. I dreamed of being the smartest, most impressive and most social media savvy Buzzie Likeable Media had ever come in contact with. My fellow Buzz Builders can laugh at my transparency, but if they are all...
11 tags
How Justin Bieber Killed the Trending Topic (and...
By: Eric Abrams
In the post MTV-actually-showing-music-videos world of pop music, having a dreamy nymph with dreamy hair sing over catchy beats in a bright, shiny music video simply isn’t enough to manufacture a popular music act. Today’s pop-star, lacking any way to get his music videos out in the world and thus lacking a means of sharing his image and appeal to the masses, needs to properly...
8 tags
Social Media Interaction in the Digital Age
By Charlie Balk
Over dinner recently I had a discussion with my mom and grandma about the differences between a handwritten note, a personalized e-mail, and a Facebook or Twitter message. My mom and grandma both agreed that there is something more authentic, genuine, and sincere about a handwritten letter to someone — whether it be to offer condolences about a lost loved one, or just to...
5 tags
Likeable Media: A Comfortable Place
By: Jonathan Silvestri
While I have been only with the Buzz Builders for about a week now, I have noticed that the culture at this company greatly reflects the medium through which Likeable Media produces its marketing. I am talking about social media, of course.
What do I mean when I say this? Well, much like my very own experiences when using Facebook, Twitter, etc., I would say that this place...
January 2012
4 posts
11 tags
Social Media for the Social Good
by: Stephany Zoo
Social Change happens through conversations between real people and groups of people. Incidentally that is exactly what social media is—a dialogue between people who really care about a cause! In fact, the call to action for those involved in philanthropic or social interests to like or tweet or get involved with the conversation online should even easier as those people are so...
1 tag
A Culture Comparison: Start-ups v. Corporations
by: Jon El Kordi-Hubbard
“Culture is a framework in which we communicate,” Stephen Roberts. Culture within a company is vital to its overall success. It is the mix of values, beliefs, taboos, symbols, rituals, and myths that all companies develop over time (Entrepreneur). Employees are at the core of this development, which varies from company to company due to size. These employees have the...
14 tags
Pinterest: A Lady's Club
By Adam Lichtenstein
If poorly lit rooms with cigar smoke and scantily clad ladies wafting through the air is considered a gentleman’s club than Pinterest is the polar opposite. Want to show off your baking skills? Perhaps share a lovely quote written in front of a sunset? Is crafting a way of life for you? Then you’re in the right place.
It’s no secret that this new platform has become a big...
19 tags
Can Social Media Predict the 2012 Election?
By McKenzie Lawton
There is no doubt in my mind that social media has become an integral part of our every day lives. You connect with friends on Facebook, talk about what you ate on Twitter and post pictures of places you want to visit on Pinterest. However, it’s interesting to look at how social media has been shaping the world outside of our own personal lives. Case and point: the 2012...
December 2011
1 post
The Five Friends We All Have Online
By: Maxwell Mozes
We all have an individual style when engaging online, tweeting, and posting a status update. There are certain points of engagement we seek out, specific actions we notify others about, and reasons behind the ways we utilize Twitter, facebook, or other social networks. But, there are five friends we all have online. These include: The Too Much Informationer, The Location...
November 2011
8 posts
5 tags
OMG. You're Watching THAT?!
by Kimberly Engel
Ever had to make an excuse as to why you were watching High School Musical, even though you were secretly loving it? Yeah, I’ve been there too.
Or maybe you were caught on Facebook listening to Foster the People’s “Pumped Up Kicks” 5 times in a row. Does that qualify as an awesome or loser status? I’ll leave that one open ended.
Let’s admit it, though. It’s hilarious and...
Potential ROI of “Liking” A Page
By: Pedro Herrera
Person P asks: “This event is cool, how did you hear about it?”
Person A replies: “On Facebook! I liked their page, this event was on my news feed and here I am.”
Person P responds: “What??? That’s awesome; all these drinks, appetizers, fun vibe etc. for free just for Liking a page… I am going to Like pages, in hopes of seeing an event such as this!”
Has a Facebook “Like”...
YouTube: The Forgotten Social Network
By: Kevin Clang
When you think of how to market your small business using Social Media, sites like Facebook and Twitter immediately come to mind for their ubiquity in the industry. You may also consider specialized sites such as FourSquare who are quickly carving out their own niche in the market. All good resources, for sure, but there’s one website that is often overlooked within the social...
4 tags
When Is The Last Time You Poked The Box?
By: Caitlin Shannon
In today’s job market it isn’t enough to be talented, or creative, or to be brilliant. You have to be ambitious, take charge, and make things happen. In order to compete in today’s job market you need to #SYGU, you need to Poke the Box!
Seth Godin’s book “Pox the Box” is a great motivational read for all of you out there who aren’t afraid of success, who look to...
3 tags
Hey Fashion Fanatics: Fashion Industry and Social...
By: Torre Taylor
Social media is affecting all areas of our lives and transforming industries all around us, including the fashion industry. Any designer, clothing company, or fashion enthusiast will be at a disadvantage if they do not begin voicing themselves via social media sites such as Twitter. Even top designers like the great Marc Jacobs are not only using Twitter, but using it effectively....
Modern Day Way To Meet Your Neighbors!
By: Pedro Herrera
The days of only meeting people through face-to-face interaction is a thing of the past. In today’s world, people can meet online through social networks such as Facebook, Twitter, Tumblr and others. Since social networks are platforms where people are part of a community where everyone is heard, people feel like they are part of something bigger than themselves. This creates a...
Social Media: Controversy in the Classroom
By: Andrea Proulx
With social media on the rise, traditional teaching methods may be going out of style. While some institutes ban the use of social media, recently, some innovative teachers around the world are starting to incorporate it in the classroom as an educational tool to encourage critical thinking.
Social media has landed in classrooms worldwide for many reasons. Below are the 3 most...
Down and Klout
By: Max Mozes
So your Klout score dropped overnight. At the same time your other Klout aspects such as influence and network increased. Confused? Most people are.
But, there is a method to the madness that Klout ensures is better in the long run for measuring influence across the web. We’ll get into that, but in the meantime Klout is trying to calm nerves claiming, “a majority of users will...
October 2011
9 posts
8 tags
How Siri Revolutionizes Smartphone Usage
By: Jaime Hutkin
Years ago, authors and filmmakers tried to portray what the future would be like. They imagined flying cars, space suits, and crazy technology.
But this isn’t 1984 anymore. They could have never guessed that a small device small enough to fit in a pocket would be able to have full conversations with its users.
Siri is more than just a new voice command technology. It is a...
5 tags
Twitter Success: Quality Over Quantity
By: Alex Spignesi
During the past 21 days, us Buzz Builders, while in an effort to get every point we can on Klout, have been trying to improve our Twitter accounts. Which made me question, how do we measure true success on Twitter? By an increase in followers? Retweets? Daily tweets? A symbiotic combination of all three? I knew I wanted to increase my outreach and engage, but was I relying too...
3 tags
4 Lessons From the Facebook Success Summit (So...
By Lindsey Dybdahl
So we’re approaching the tail end of the 2011 Facebook Success Summit, the speaker/lecture series delving into the world of Facebook, online marketing, social media, and business. Here are four things I’ve taken from the series so far:
1. Co-marketing is your best friend: Are you trying to sell shoes? A specific brand of beer? First, find your target audience, then find out...
6 tags
Is Spotify a Game Changer?
By: Tracy Spetka
Recently, as part of Open Graph, Facebook brought on a number of music companies to integrate into its new Timeline feature. Originally an invite only service, Spotify is now available in the United States as well as Finland, France, the Netherlands, Norway, Spain, Sweden, the United Kingdom, and Denmark. The beat-based company has quickly become one of Facebook’s most...
6 tags
The Web-Celebness of Tumblr
by Kimberly Engel
Before I get into anything, I have to say I was inspired to write this based on Lindsey’s first, awesome post about Tumblr. You should check that out before you read on!
Anyways, so here we are. Back to Tumblr. I’m hoping by now, some of you have had the time to at least check it out a little. If not, I highly recommend it. There’s something on it for everyone....
What Facebook Creepin' Can Lead To
By: Jamey Brown
We have all heard of it. It is that thing we do when we are bored. Some of us are even programmed to do it when we have nothing else to do. But can it actually be beneficial in the end? Can we turn something that is a form of simple browsing into an intelligent thought or question? Perhaps an intense discussion involving a company and many customers? “Facebook Creepin’” can...
Top 10 Free Social Networking Applications for...
By: Dan Cody
As a committed Android Phone user (Droid Incredible), I am always watching the Droid Market Place for the very best applications, whether they are new or coming our way.
Yes, I can admit just like everyone else out there, I have downloaded useless applications on my phone, like Flashlight and Air Horn. On the other hand, the two that everyone has to come to love, Angry Birds and...
Smart Shopping on "Daily Deal" Sites
By: Shana Ecker
If you are like me, the enticing offers that overflow your inbox everyday from “daily deal” sites like Groupon, LivingSocial, OpenTable, Travelzoo and BuyWithMe have you salivating. They taunt us with discounts on delicious food, designer clothes, and sunny vacations. Do you ever watch the seconds tick away on a deal, struggling between your thinning wallet and an offer that just...
30 tags
3 Awesome Tools ‘Habitat for Humanity’ Built to...
By Larry Galante
Ten years ago, I volunteered for the first time with Habitat for Humanity. Back then, there was no internet, electricity, or motor-vehicles…okay, okay, actually, we had all those things in 2001; what we did not have was facebook, twitter, iPhones, or apps of any sort.
As Habitat for Humanity celebrates their 35th anniversary, along with the completion of their 500,000th home...
September 2011
14 posts
14 tags
Social Gaming
By Vannie Sung
Remember the time when you played Snake on your phone? So simple- yet it took all that eye effort and finger coordination: one move, and you’re dead.
Somewhere within the Internet era, the rise in the need of multitasking, paved way to the explosion in social gaming. Wii, Guitar Hero, or not- you’ve either been guilty of wasting countless hours playing something...
3 tags
5 Reasons To Join Tumblr
By Lindsey Dybdahl
If you’ve stumbled upon this blog, chances are you’re at least aware of Tumblr, the microblogging site used to post and share text, images, videos, links, quotes and audio. But with countless blog platforms saturating the internet, why should you bother making the transition to Tumblr?
1. Find The Content You Want Tumblr is just as much about sharing as it about publishing....
5 tags
10 Tips for a Popular Blog Post
By: Jaime Hutkin
Have a blog but lacking followers? Wishing you could have more traffic on your website? No matter how good of a writer you are, your blog won’t be visible without considering these tips.
1. Create an SEO-Optimized Headline
SEO improves the visibility of any site by targeting specific keywords and searches that would fit the website’s audience. SEO is essential for blog...
Facebook vs. Twitter: Using Each Network...
By: Kevin Clang
Facebook and Twitter are two very different types of social networks. While both sites serve similar goals and purposes (humanizing a brand by connecting to people, aggregating supporters and establishing a community), the two networks go about it in very different ways. Tactics that work well on one site may hurt you on the other. Luckily, we’re here to help you exploit both...
1 tag
Top 10 Facebook "Do Nots"
By: Tatiyana Smith
We all love Facebook and everything it has to offer. On a personal level we get to connect with people we no longer are in contact with, play games, post pictures, like our favorite brands and artist, and much more. But like every social network, people do things that I personally believe they shouldn’t do…
1. Do not use a name that is not yours
For example “ Joshua IamTheMan...
You Don't Have To "LIKE" Everyone
By: Jamey Brown
We have all noticed that person on Facebook who clicks way too much - the “liking” gunslinger. They “like” everything that gets posted. It is safe to say that sometimes they have not even read or viewed what has been posted. Why is this? Are they trying to win a popularity contest? The “like” feature should be used with an acute sense of balance. We should “like” what we really...
How Do YOU Get Around NYC?
By Ali Appelbaum
If you’re anything like me, you’re directionally challenged, and learning to navigate the subway and train station, not surprisingly, came as a big fear. As a girl from upstate New York moving to New York City, I had to familiarize myself with taking the train, Metro-North to be exact, into the city. And, once in the city, how would I ever learn the intricacies of the subway...
Burr-TWEET-os
By: Tracy Spetka
One of the toughest parts of graduating from college is ending your love-hate relationship with your meal plan. Whether you had a point plan or unlimited, buffet-style or a la carte, post-graduation, you might be doing some scrounging to try to maintain three squares a day.
You can always implement budgeting, saving left-overs, and remembering that there is such thing as...