May 2012
1 post
Not your average notification - surprise job offer...
By: Samara Gordon
At a school like the University of Pennsylvania, where I just finished my second year, I often find myself looking at my peers and asking one of two questions. There are those who make me wonder, “How did you possibly get into this school?” To put it gently, these are the students who do a great job of hiding their potential. Then there are the superstars who make you ask...
April 2012
7 posts
3 tags
It's Not Goodbye, It's Tweet You Later!
by: Shelley Ross
Walking into Likeable Media is unlike any typical office. On the very first day, and every day since, I’ve found myself in a bright orange room full of friendly smiles, laughter and greetings. Everyone is happy to be there, no matter how tired they are or what mood they’re in. Everyone is exploring social media platforms, engaging fans in client pages and creating likeable...
10 tags
Branding Moments
By Alyssa Storm @alyssamstorm
Last week I had the opportunity to meet Brad Blake, VP of Social Media Strategy at Hill Holliday. Mr. Blake’s whole presentation was very engaging, but one specific point he made has stuck with me:
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Customers do not distinguish between your company’s different divisions when they assess it as a whole. Your customer...
7 tags
Community Management's Crystal Ball
By Anne Hurst
You visit a department store. You need help finding the perfect pair of shoes to compliment your trendy outfit for your birthday dinner. An energetic sales associate asks you if she can assist you. You tell her your situation, describe your outfit, and the sales associate provides several fashionable options for footwear. You find the perfect shoes, and happy birthday to...
9 tags
Internet Is Empowering Television, Not Killing It
By: Pavel Konoplenko
As new technology emerges, there’s always a threat that it will overtake the technology that preceded it. Video killed the radio star, DVDs killed VHS, Blu-Ray is killing DVDs, and high-quality streaming HD will one day render Blu-Ray obsolete (although vinyls will never die). So the Internet will one day kill television, right? Maybe years down the line, but for now, the...
12 tags
4 Ways to Make Your LinkedIn Profile More...
By Andrea Proulx
With over 147 million users on LinkedIn, and employers actively seeking potential job candidates through social media platforms, it is important to use your LinkedIn profile to your advantage and utilize all of its features wisely. Here are 4 simple ways you can use your LinkedIn profile to it’s full potential and appear more valuable to employers.
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1. Be Professional...
March 2012
20 posts
Essential Smartphone Apps
By: Lindsay Gonsiorowski
These ten smartphone applications will help you in your day-to-day organization, budgeting, shopping, translating, converting, and more! Whether you are presenting a PowerPoint slideshow or at a struggle for words out of the country, these apps will help you accomplish tasks with greater efficiency and ease. Although some of the apps that made my “Essential...
9 tags
How Nas Became A Social Media @RapGenius
By Pavel Konoplenko
Social media’s benefit to business has been recognized by many. However, social media can be leveraged not just by business brands, but also by artistic, personal, or altruistic brands. Find out how acclaimed hip-hop artist, Nas, successfully used the power of social media through a popular music blog, Rap Genius, to promote his brand and deliver value to his fans....
5 tags
Social Engagement Leading to Political Power
By Meghan Crozier
It was during the 2008 presidental election that social media made its mark and showed us that there is a way for internet users to voice their opinion, organize their ideas and offer support. Social media outlets, including Facebook have grown so much in these past 3 years and everyone is certainly paying attention. This includes everyone from politicians to attorney marketers;...
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What Social Recruiting Can Do for You...
By Akanke Small
It’s that time of year again! The temperatures are rising, the trees are blooming, and the days are getting longer – all of which can only mean one thing: Spring is just around the bend! For many college seniors though, the joy normally associated with summer’s arrival is being slowly tempered with the anxieties of entering the “real world” and facing all...
Write Like You Speak
By: Alyssa Storm
Lets get to the point: clean, simple writing is the best kind. I won’t get as extreme as my Dad and say that commas are a sign of weakness. He’s torn many of my papers apart claiming I must reword the sentence if I use one. But I argue that ideas stated concisely and in plain language are underrated![[MORE]]
Sometimes when I crack a textbook, I’m flooded with words so big they...
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The Best Business Strategy: Relationships
By Pavel Konoplenko
Social media’s ability to strengthen and develop relationships between people has driven its growth and prevalence. As more businesses become involved, a plethora of resources – blogs, white papers, articles, and websites – have emerged to help companies leverage all these new networks. However, a narrow focus on social media obscures the fact that its success is a process of...
6 tags
Only IPO’s Deal in Absolutes.
By Adam Lichtenstein
Facebook went public and e-marketing came along for the ride. In a relatively short time social media has gone from viable tool to integral marketing practice.[[MORE]]
As brands start snatching up all that is social, the top platforms are watching their ceilings rise. Thus marking social media’s official assent into the world of big business.
Integrating with other platforms...
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4 Steps of Facebook Therapy
By: Anne Hurst
Facebook is the website that we love to hate. We check it regularly, yet hate how much time it takes up in our lives. Even worse, 45% of us say that Facebook brings out our inner stalker. Is there a way we can avoid getting distracted on Facebook? Is it time to check-in to Facebook Therapy?
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If you admit that you spend a little too much time on Facebook, try these four...
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Path: The Storytelling App
By: Jon El Kordi-Hubbard
In a market filled with social networks and applications, creating a new idea for a product can be difficult. Yet if the idea re-innovates an old concept, it potentially can have the chance to enter the marketplace. In my personal opinion, Path achieves this goal of innovation. Created by former Facebook employee, Dave Morin, Path has recently hit the 1 million-user mark....
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Pinterest, Visual Culture, and How to Make Good...
By: Jenny Xie
Lately, the influx of visual content in social media is harder and harder to ignore. Discernible in everything from the latest apps to digital publications, “visually-engaging” is increasingly the priority. The profusion of visual stimulants going viral in the many channels of social media raises the question: is there a saturation point for all this? Will pictures one...
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Transparency-The Reason Your Fans Like You!
By: Jonathan Silvestri
Transparency is a word often associated with businesses. To be highly transparent is to be open and accountable. Communicating with your fans—keeping them up to date on things such as promotions, products, and events—is key. Having a high level of transparency can also help you turn a problem into something that can bolster your business. Let’s examine the effect high...
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Managing Crisis Communication Through Your Blog
By: Alyssa Storm
All in all, your company is a great place to work. People greet each other by name, employees are motivated because they believe in the brand and CSR is more than just a stunt to gain publicity. Most of the time, it’s smooth sailing. So what do you do when…disaster strikes?! Even the best corporations have experienced crises and are vulnerable to more in the future. And although...
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Kony 2012- From Grassroots to Viral, Using Social...
by Stephany Zoo
The Kony 2012 campaign, created by Jason Russell to build awareness and stop Joseph Kony and the LRA, has garnered an impressive number of both positive and negative responses since the 30 min video was posted on Vimeo and Youtube on March 5th. However, regardless of the actual reach and impact of the organization and its mission, one indisputable truth is the effectiveness of...
How We Can Make Our Work More Likeable
By Mark McClean
Social media is quickly becoming an integral part of every business. The amount of money allocated to social media is expected to double next year, and every time I search for jobs I see ads for social media interns. And while social media is accessible and a great way to interact with your customers, it’s hard for someone to start.
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I’m experiencing that now.
As a member...
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Social Media: A Sustainable Industry?
By Valerie Pritchard
Right before I left home to move up to the Big Apple, I had the opportunity to catch up with a good friend of mine. At some point, the conversation came around to my impending Buzz Buildership and what exactly it is that one does in the social media industry. I spared her the talk of SEO, ROI and every other acronym we’ve managed to come up with, cut through the jargon and...
9 tags
Trim the Fat, Up the Budget
By Adam Lichtenstein
Let’s say you are the owner of the world’s first FourLoco stand. Apparently your dream is to give everyone a nasty hangover, but I digress. Now in this hypothetical scenario there is one place in town where everyone comes to share, converse, and purchase. In addition, at this marketplace there is always room for new business just like yours.
Now you have two options for...
The Art of Flashing
By Keith Murray
Some may read this title and instantly think of the flash of a camera, a mob of people (Will Ferrell) streaking through the quad to the gymnasium, or even revert to their childhood and be reminded of their favorite superhero, The Flash. All fair assessments but the real art of it lies within marketing. A flash mob consists of a group of people coming together suddenly to perform...
February 2012
19 posts
10 tags
From Gen Y to Gen C to Gen Z to Gen M: Make Up...
By McKenzie Lawton
Image via Mashable
Recently, Nielsen conducted a study of 18-34 year-olds (my generation) and decided to rename us from Gen Y to Gen C. The C stands for “connected” signifying our digital connectivity. The US Census found that we comprise about 23% of the overall population, watch 27% of online videos, constitute 27% of online social networking site visits, own 33% of...
How To Break Through The Noise On Twitter
By Maxwell Mozes
Twitter has lots of noise on it, especially if you’re a celebrity. Imagine trying to keep up with the @mentions of Lady Gaga. Getting 10+ mentions a minute means that if you tweet at Lady Gaga and she doesn’t check her @mentions for an hour, you are now 600 @mentions down her list. Chances she’ll notice you? NONE.
However, there is as way to break through...
6 tags
Does your page have a presence?
By: Connie Cheung
I have a problem. I am an online shop-a-holic. My email is flooded hourly with deals from flash sale sites, one day only deals, “insider steals” offering $2 off if you buy $200…you get the gist. I usually fall for these deals and end up making the majority of my purchases online. This usually ends one of two ways: 1) I’m immensely pleased and want to shout out to the social...
11 tags
Social Media Power Rankings
By: Eric Abrams
Note- please have the following youtube video playing in the background as you read this article: http://www.youtube.com/watch?v=V_h7Lm7C9Nk
Welcome to the official Social Media Power Rankings. Who is on top this week? Which social network is climbing the ladder to prominence? Which ones are falling from grace? Read the rankings below to see which networks matter the...
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Social Media –A Foreign Language with Several...
By: Elton Silva
When I told my mom that I landed a Buzz Builder position with Likeable Media, she was overcome with elation about my latest endeavor. However, I quickly hit a road block when she then asked what I’d be doing. It’s easy enough to explain, right? No, wrong! My mother is Portuguese. Not the kind of Portuguese that pretend that their Portuguese just because of the last name or...
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Using Foursquare to Surprise and Delight
By: Marissa Breton
“I don’t care where my friends are every minute of the day.”
“I don’t wanna tell people where I am! People are totally stalkers!”
“I’m on too many social networks anyway. I can barely keep up with Twitter.”
These are all real life quotes my dear friends have used about one of my favorite social networks: Foursquare, the most misunderstood and underutilized of all the social...
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From Virtual Pets to Likeable: My Social Media...
By: Jenny Xie
When I was in elementary school, the coolest thing on the Internet was Neopets, “a virtual pet community” where we can “adopt” non-existent fantasy creatures and conduct a full range of hyperrealistic activities from collecting interest in a bank account to buying furniture for a house to setting prices for items in a shop. That was my first social network,...
5 tags
Social Media: Yet Another Way to Listen!
By Mark McClean
If Likeable has taught us anything so far, it’s the importance of listening. Listening helps you understand what your customers want, discover the flaws and strengths of your business, and is just an important skill for us to have. We’ve done a lot of listening so far in order to respond to posts and tweets, but there’s a great opportunity waiting for us. It’s an important part of...
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How Do Celebrities Utilize Social Media?
By: Elise Englander
When my 57-year old father sees me on Twitter for long periods of time and says, “What a waste of time,” I still continue to scroll down my Twitter timeline and look for the latest Tweets from celebrities or other famous people. One reason I check Twitter daily is because I write for an entertainment website. The second reason is because unlike my father, I am...
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Relationships and Social Media – The Good, Bad and...
By Onur Hasbay
The day roses and jewelry prices sky rockets aka Valentine’s Day just passed by. Since these days everything is about love and romance, I think it is the perfect time to talk about relationships and how they get good, bad, and ugly on social media.
Back in the good old days, lovers used pen their emotions on love letters because mail was the only form of...
The 5 Reasons I Love the Starbucks iPhone App
By: Melissa Reohr
Like most college students, I cannot stay awake throughout the day without coffee. My school has a Dunkin Donuts right in my dorm, so I get sick of it pretty easily. When I come into work I always try to make a pit-stop at Starbucks. The closest location to Likeable always has about 20 people in front of me in line, but the line moves pretty quickly. I try to make my trip to...
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Dear Pinterest: 5 Changes to Make Pinterest More...
By: Kelsey Ohman
You’ve probably heard about it by now – the addictive, image-heavy phenomenon Pinterest, which has seen rapid and rather unexpected growth in recent months. Pinterest, similar to an images-only version of Tumblr, allows its users to “pin” and “repin” photos from anywhere to pinboards they create. Users can choose to follow individual pinboards, other users, or browse at random...
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Create "Likeable" Videos on Vimeo!
By: Cassidy Bohan
Vimeo is a high quality video-sharing site that has become increasingly popular, especially among designers and bloggers. The site launched its redesign in January that included a sleeker interface and even more user-friendly tools to encourage social interaction based on quality video. The new Vimeo is more social then before, and with the recent growth in user content...
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Find Your Likeable Voice!
By: Marissa Breton
Before creating a new Facebook page, a Twitter account, or even creating a new status update, a true social media pro will consider something important. What is our voice?
We all have a voice, even in our personal social media presences on Facebook, Twitter, and blogs. Are we professional and verbose, succinct and informative, or carefree and silly? By looking at your own page,...
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Avoid Selling Yourself Short On Social Media
By: Kristi Bergeron-Hayes
My first experience in Social Media Management happened while I was working for a small public relations firm on the east coast. Most of our clients were small businesses and their social media plans were nothing more than an after thought. When I came to the company, I was handed the task of heading up our social media department. I had NO IDEA what I was doing, but I...
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Confessions of a Buzz Builder: The Humbling...
By: Kristi Bergeron-Hayes
When I showed up at Likeable Media for The Buzz Builder orientation, I was excited, a little nervous and on a mission. My mission was to make a splash and get noticed. I dreamed of being the smartest, most impressive and most social media savvy Buzzie Likeable Media had ever come in contact with. My fellow Buzz Builders can laugh at my transparency, but if they are all...
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How Justin Bieber Killed the Trending Topic (and...
By: Eric Abrams
In the post MTV-actually-showing-music-videos world of pop music, having a dreamy nymph with dreamy hair sing over catchy beats in a bright, shiny music video simply isn’t enough to manufacture a popular music act. Today’s pop-star, lacking any way to get his music videos out in the world and thus lacking a means of sharing his image and appeal to the masses, needs to properly...
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Social Media Interaction in the Digital Age
By Charlie Balk
Over dinner recently I had a discussion with my mom and grandma about the differences between a handwritten note, a personalized e-mail, and a Facebook or Twitter message. My mom and grandma both agreed that there is something more authentic, genuine, and sincere about a handwritten letter to someone — whether it be to offer condolences about a lost loved one, or just to...
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Likeable Media: A Comfortable Place
By: Jonathan Silvestri
While I have been only with the Buzz Builders for about a week now, I have noticed that the culture at this company greatly reflects the medium through which Likeable Media produces its marketing. I am talking about social media, of course.
What do I mean when I say this? Well, much like my very own experiences when using Facebook, Twitter, etc., I would say that this place...
January 2012
4 posts
11 tags
Social Media for the Social Good
by: Stephany Zoo
Social Change happens through conversations between real people and groups of people. Incidentally that is exactly what social media is—a dialogue between people who really care about a cause! In fact, the call to action for those involved in philanthropic or social interests to like or tweet or get involved with the conversation online should even easier as those people are so...
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A Culture Comparison: Start-ups v. Corporations
by: Jon El Kordi-Hubbard
“Culture is a framework in which we communicate,” Stephen Roberts. Culture within a company is vital to its overall success. It is the mix of values, beliefs, taboos, symbols, rituals, and myths that all companies develop over time (Entrepreneur). Employees are at the core of this development, which varies from company to company due to size. These employees have the...
14 tags
Pinterest: A Lady's Club
By Adam Lichtenstein
If poorly lit rooms with cigar smoke and scantily clad ladies wafting through the air is considered a gentleman’s club than Pinterest is the polar opposite. Want to show off your baking skills? Perhaps share a lovely quote written in front of a sunset? Is crafting a way of life for you? Then you’re in the right place.
It’s no secret that this new platform has become a big...