By: Ronald King
If you’re not familiar with Instagram, shame on you. To inform the unaware, here’s a tidbit of background—-Instagram is a photo sharing mobile application that allows users to digitally filter photos and share with other social networking sites like Facebook, Twitter and Tumblr.
Instagram allows users to dabble with the right, creative side of the brain and produce the art he or she may not have thought was possible.
One can simply take a subpar photo of a soda can on an office desk, play with a couple of filters and voilà, your followers go gaga over it.
Since the introduction of Instagram in October 2010, this application has evolved to become a personal brand building agent. On that note, there is so much potential for brands with creating an account on Instagram, one mainly being that it provides an in-depth understanding of the brand image (no pun intended). After all, a picture is worth a thousand words